August 13, 2022

Digital Marketing Education

Latest news and events

Why Marriott is focusing on social media, metaverse

Savvy marketers should move creativity and experimentation to the forefront this year, think outside the box and forge connections with consumers in new ways, writes Seraj Bharwani, AcuityAds’ chief strategy officer. Bharwani suggests five priorities, including making every media touchpoint shoppable and virtualizing the brand through cryptocurrency, the metaverse and nonfungible token creation, while keeping an eye on culturally relevant messaging and maintaining a foundation of trust, transparency and data privacy.

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