January 16, 2022

Digital Marketing Education

Latest news and events

4 ways to enhance B2B content

Kaya Ismail, with the help of industry executives, explores the world of business-to-business podcasts, offering advice to marketers considering the pros and cons of creating their own. Exposure Ninja’s Tim Cameron-Kitchen says B2B marketers should launch a podcast if their target audience already engages with the medium, while Lola.com’s Jeanne Hopkins warns, “If you don’t have a content calendar with a number of guests to be on your podcast or information to share consistently, it will fail.”

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