August 10, 2022

Digital Marketing Education

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How to navigate changes to ad addressability



With new privacy laws and major platform changes causing disruption, digital advertisers should “start thinking in terms of a portfolio approach to addressability” for a level of stability, writes Anthony Katsur, IAB Tech Lab CEO. Katsur details a three-bucket plan marketers can use to move away from wishful thinking and toward pragmatic planning in the face of identity changes.



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