August 10, 2022

Digital Marketing Education

Latest news and events

How to navigate changes to ad addressability

With new privacy laws and major platform changes causing disruption, digital advertisers should “start thinking in terms of a portfolio approach to addressability” for a level of stability, writes Anthony Katsur, IAB Tech Lab CEO. Katsur details a three-bucket plan marketers can use to move away from wishful thinking and toward pragmatic planning in the face of identity changes.