August 13, 2022

Digital Marketing Education

Latest news and events

TikTok analysis highlights value of creator partnerships


Users say TikTok is “avant-garde” and the platform is influential when it comes to purchase decision-making, is attracting users from other social platforms, and is leading brands such as Red Bull and Xbox to experience brand equity lifts, according to a Harris Poll Brand Platform report. The study also shows user-generated content is most popular on TikTok and comedy accounts attract the most followers, and it advises brands to partner with creators to engage users via authentic content.

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