January 14, 2022

Digital Marketing Education

Latest news and events

Gap touts Yeezy line | SmartBrief


Kanye West’s 10-year deal to create a line of Yeezy fashions for Gap is a key factor in the apparel retailer’s turnaround, CEO Sonia Syngal said. Preorders surged for the first item in the line — a $200 jacket that will ship in the fall — bringing in younger shoppers and consumers who are new to the retailer, Syngal said.

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