January 14, 2022

Digital Marketing Education

Latest news and events

Lay’s touts Super Bowl return with “Golden Grounds”

Gap touted its Yeezy line from Ye, formerly known as Kanye West, with a national TV spot that debuted during ESPN’s College Football Playoff National Championship and features the artist’s music video of “Heaven and Hell” track. “This partnership is unlocking the power of a new audience for Gap, Gen Z plus Gen X men from diverse backgrounds,” said Gap CEO Sonia Syngal during an analysts call.

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