May 20, 2022

Digital Marketing Education

Latest news and events

McCann, New York Lottery introduce the “Multipliers”


McCann New York’s 30-second spot for the New York Lottery features a man creating a “multiplier” machine in his garage and inadvertently multiplying the family cat, while ignoring his wife’s pleas to simply play the lottery’s “X Series” scratch-offs that provide multiple winning options instead. The push is running across TV, social, digital, radio, print and out-of-home.

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