August 13, 2022

Digital Marketing Education

Latest news and events

Microsoft enhances ad metrics | SmartBrief

The American Association of Advertising Agencies released its 2022 Outlook Report that predicts key trends for this year, including an increased focus on sustainability, the need to fix compensation and pitching models, the continued talent crisis and a hybrid working culture. “Let’s not assume everything has to continue the way it’s been,” says 4A’s CEO and President Marla Kaplowitz, adding, “There are always opportunities to make things better.”

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