January 14, 2022

Digital Marketing Education

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Fortnight Collective, One Brands say "Don't Eat Chalk"



Fortnight Collective is touting Hershey’s One Brands protein bars with a campaign that features a series of spots showing fitness fans biting into other snack bars, only to get a mouthful and face covering of chalk dust. The push features the tagline “Don’t Eat Chalk” and is running across social media, programmatic ad channels, YouTube, Amazon and additional platforms.



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