May 20, 2022

Digital Marketing Education

Latest news and events

TikTok partners with CreatorIQ to help brands find influencers

“Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands,” Melissa Yang, TikTok’s head of ecosystem partnerships, said in a statement. “We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

The TikTok partnership comes on the heels of CreatorIQ’s acquisition in September 2021 of Tribe Dynamics, an influencer marketing analytics platform. Creator IQ users include Anheuser-Busch InBev, Airbnb, Calvin Klein, CVS, Dentsu, Disney, H&M, Sephora and Unilever.

“TikTok has become a key platform for brands looking to tap into culture,” Gary Orellana, senior VP of influencer marketing at Dentsu, Americas, wrote via email. “The ability to access the TikTok Creator Marketplace through the CreatorIQ dashboard allows us to maximize the impact of our creator outreach and management efforts, by unifying them across platforms, providing real-time first-party data, and creating efficiencies for our clients.”