January 30, 2023

Digital Marketing Education

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Andy Gent – the award-winning puppet-maker animates “Back Market – Tech reborn

The tangled ball of old tech makes an animated monster. Monster bad. Monster make people sad, until our little hero explains to monster what he can do – fix things. And so, this adorable animation tells us the main concept of Backmarket – the leading marketplace for renewed/refurbished tech devices.


The ad is produced by Nexus Studios, directed by Johnny Kelly, and has contributions from Andy Gent – the award-winning puppet-maker known for working on Wes Anderson’s ‘Isle of Dogs’, ‘Fantastic Mr. Fox’, and ‘The Grand Budapest Hotel’. 


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