January 30, 2023

Digital Marketing Education

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Chevrolet attacks the tear ducts with Mrs Hayes’ 1957 Chevy


Here’s another epic tear-jerker, hard on the heels of Fred & Farid. This time it’s Mrs Hayes, her family, loved ones and a kindly neighbour for Chevrolet, overcoming a past-its-best 1957 Chevy with a boot full of Christmas shopping. By McCann’s Commonwealth presumably, ostensibly selling Chevy’s rather more contemporary electric range. Is it all too …

The post Chevrolet attacks the tear ducts with Mrs Hayes’ 1957 Chevy first appeared on More About Advertising.



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