Mother hires Droga5’s Alexander Nowak to run new Berlin office

Mother, which already has offices in London, New York, Los Angeles and Shanghai, is not the only agency expanding in Berlin. Adam&Eve/DDB opened an office there in May, with Deutsche Telekom as its founding client. The city is home to several top production companies such as Anorak Film as well as highly regarded local agencies such as Heimat.

“We’ve long admired the values and traditions of German business,” Wall said in a statement. “With Alex, Berlin, and the support of the whole Mother Family, particularly our team in London, we believe we can become a successful destination for creative-minded talent and clients in a market which is both a gateway to Europe and so important in its own right.”

“When we decided to open in Europe, there was nowhere else we wanted to be; Berlin thrills us and is increasingly the destination for young creative minds from Europe and beyond,” added Katie Mackay-Sinclair, partner at Mother. “And [we are] so happy that he and Felix are being reunited; albeit in different cities. Mother has always gone where the talent is and sought to provide it with a truly independent creative home. Alex and Mother Berlin are the right team in the right home in the right city at the right time.”