February 6, 2023

Digital Marketing Education

Latest news and events

Marketing trends for Dec. 2, 2022

Number of the week

122.7 million: That’s how many people shopped at brick-and-mortar stores over the Black Friday holiday weekend, a 17% increase over the year-earlier period, according to the National Retail Federation.

Quote of the week

“We were completely blind as to what we were going to end up spending.”—Ryan Walker, VP of operations at Momentum Commerce, a digital retail consultancy that manages Amazon advertising for 20 brands, about an Amazon Ads data reporting snafu over the Black Friday holiday weekend that created a mess for many sellers.

On the move

Audible promoted Susan Jurevics to chief brand and international officer. With the Amazon-owned audio brand since 2019, she had most recently been head of international.

Vital Proteins named Jill Abbott chief marketing officer. She had been CMO and VP of marketing for PepsiCo Beverages at PepsiCo and was named to Ad Age’s 40 Under 40 list in 2019.

Alaska Airlines named Eric Edge managing director for marketing. He had been CMO of Omaze, an online fundraising platform.

FullSpeed Automotive appointed Sarah Hamp CMO, effective Dec. 12. She had been VP of marketing at Allied Lube, a Jiffy Lube franchise.

Hyundai Motor Group Chief Creative Officer Luc Donckerwolke has added the president title. He will “continue to oversee the Group’s brand communications based on creative contents and projects and continue his efforts to strengthen the brand identities of Hyundai, Kia, and Genesis brands,” the company stated.


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