FanDuel plans first Super Bowl commercial

FanDuel was the only one of the three NFL sports book partners that didn’t air an in-game ad in the 2022 Super Bowl. Instead, the company focused its efforts on a pre-game push. It also aired ads in select local markets.

“The biggest moment of the year for us is right before kickoff, so I suppose, not unlike how candy companies would spend a lot of money during the month of October, it’s probably less effective for them to be spending the dollars while the people are out trick or treating on television,” Andrew Sneyd, FanDuel’s senior VP of brand marketing, told Ad Age at the time.