Top 5 out-of-home innovations of 2022

In 2022, the world finally ventured outside again. As pandemic restrictions came to an end, out-of-home innovations were back in force, as advertisers worldwide experimented with new technologies—some of which had been put on hold since 2019. Brands were determined to grab out-of-home attention as people stepped away from indoor screens. And while some campaigns highlighted big issues such as climate change, burnout and obesity, some were just pure playfulness and fun. Here are our favorites.