February 5, 2023

Digital Marketing Education

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Minority-owned and women-led agency Brunet|Garcia makes leadership change Adland®


“The senior leadership team of Kim, Kim, and Eduardo have been involved in all operational and strategic decisions for the past four years, so the most seamless way to move the agency forward is to increase the involvement of this core team,” said Jorge Brunet-García, cofounder, co-chair.  “This new leadership structure leaves our clients in highly capable hands and positions the agency well for the future.”

 

B|G has established a strong niche in developing customized, cross-cultural marketing strategies that build awareness and affect change regarding some of the highest profile and most complex social issues impacting the country, including the opioid and HIV epidemics, and the COVID-19 pandemic.  

 

The agency was awarded a 10-year, $100-million opportunity in 2015 to provide national health marketing services to the Centers for Disease Control and Prevention (CDC). That work established the agency as a leading communicator on issues related to the opioid epidemic and other health and safety issues.

 

B|G has concurrently developed successful programs for clients such as Department of Health and Human Services (HHS), Centers for Medicare & Medicaid Services (CMS), Health Resources and Services Administration (HRSA), National Center for Injury Prevention and Control (NCIPC), Federal Emergency Management Agency’s U.S. Fire Administration, Department of Homeland Security, and the Department of Agriculture.

 

The agency has also won nationwide acclaim for building transformative campaigns for both nonprofit and private sector organizations, such as Johnson & Johnson Vision Care, Citra Health, Baptist Health, Florida Blue, ProCureWorks, and Mayo Clinic.

 

Among recent campaigns is the “Stop Overdose Initiative” for CDC as part of a comprehensive strategy to affect change in the areas of harm reduction, treatment, and recovery, and “Out Loud,” utilizing human truths to destigmatize life with HIV for women on behalf of HHS.

 

“Jorge and Diane have built a successful agency with a positive culture–a great place to work with a diverse staff working on worthy causes for important clients,” said Kimberley Collins, CEO.  “Our new strategic plan is to enhance client service and grow the business while maintaining that inspiring agency culture.”

 

Kim Vermillion, COO, added: “It has been incredible to plan and create with B|G from its beginnings and to ride the waves of exponential growth over the last few years. Seeing now how much has been attained over the last 19 years, we’re challenging ourselves and the B|G team to reach for that next big opportunity for impact beyond growth for growth’s sake.”

 

Brunet|García, headquartered in Jacksonville with offices in Atlanta and Washington DC, applies exceptional strategic creativity to some of the most complex issues affecting our nation today, making a difference by focusing on areas of social impact.  The agency is experienced at translating complexity into understanding; creating life-changing communications that resonate across communities and cultures; reaching audiences with innovative multi-channel outreach strategies, and inspiring action. 



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