February 5, 2023

Digital Marketing Education

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NBA Entertainment hires Horizon Sports & Experiences to consult on metaverse, global expansion, and more


Levy’s history with the NBA and Horizon’s resources

“Everybody’s viewing NBA content differently,” Levy said, noting House of Highlights, ESPN.com and ESPN+ as examples. “Ultimately those kinds of data points are going to be interesting for the NBA to look at, to find out who are their fans, how much are their fans consuming online, how much are their fans consuming locally [and] how many fans are consuming on cable?”

Levy also said that he would be willing to assist the NBA with its upcoming media rights negotiations, though he said that was not part of the deal. 

Levy helped broker the NBA’s most recent media rights deal with Turner Sports in 2014. The NBA also has a media rights deal with ESPN, and both deals, which total $24 billion, are set to expire after the 2024-25 season. The league could be looking for $75 million in its next deal, according to CNBC.

“We’ve been working together for years and they know I know a little bit about the business and if they ask me to lean in, I’m certainly going to be available to help,” Levy said.

Although HS&E operates separately from Horizon Media, Levy said the company will utilize Horizon’s data, analytics, and media resources to help inform details about the NBA’s audience. Other HS&E clients include boxing promotional company Top Rank and college sports marketing company Learfield.

Read more: How Top Rank is using TikTok to win new boxing fans



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