The annual C Space keynote, which features a conversation with Delta Air Lines CEO Ed Bastian and MediaLink CEO Michael Kassan, and to be followed by a panel of marketing leaders, will take place at the C Space on Thursday, Jan. 5, at 11 a.m. From in-flight experiences to on-demand entertainment and a world of content in between, this keynote conversation and panel will explore how brands are combining technology with ingenuity to captivate and delight customers.
Following the keynote, MediaLink will be back in the C Space with the official CES Marketing Reinvented programming track, starting at 1 p.m. In these sessions, leading brands, agencies and technology companies will discuss everything from the social commerce revolution and the future of streaming to brand purpose driven by data and technology.
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