February 5, 2023

Digital Marketing Education

Latest news and events

Peacock named JetBlue’s exclusive streaming partner

The partnership will include a selection of Peacock original series and films, including “Bel-Air,” Rian Johnson’s upcoming “Poker Face” and “Pitch Perfect: Bumper in Berlin,” available to watch on JetBlue’s seatback screens. Travelers will also be able to access Peacock’s full library on their own devices using JetBlue’s in-flight wifi, free to all passengers.

“JetBlue has a long history of providing industry-leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond,” Jayne O’Brien, head of marketing and loyalty at JetBlue, in a statement.

Annie Luo, executive VP of global partnerships and strategic development at Peacock, said that “as we were working to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner—a brand that puts its customers first, prides itself on innovation and believes that you can do it all and have some fun in the process.”


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