Most likeable holiday ads, ranked: Home Depot, T-Mobile and more

4. USPS

Similar to the Home Depot, the U.S. Postal Service’s holiday ad highlights the workers who keep the packages arriving on time. Another stellar music decision with Lindsey Buckingham’s “Holiday Road,” though the USPS is far from the first (or last) marketer to choose the popular tune. On likeability, the ad scored 17.7% higher than the delivery service average. The USPS spent $8.6 million to run it nationally.