February 5, 2023

Digital Marketing Education

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How Verizon and NORAD track Santa Claus

The telecom company is promoting the program through Verizon’s organic social media channels, as well as dedicated NORAD Tracks Santa accounts on Facebook, Instagram, Twitter, and YouTube. Verizon’s call center employees will also spread the word about the effort through word of mouth.

The partnership allows Verizon to promote its 5G services, according to Hallbach. “This partnership allows NORAD and its volunteers to experience firsthand the benefits of connecting faster and with more people through our advanced 5G on-site network and enhanced tracker to monitor call volume for Santa,” she said, adding that Verizon hopes that the program demonstrates its “dedication to fast, reliable connectivity in a fun and memorable way.”

Hallbach declined to share how much Verizon spent on the partnership, or if any of that spend comes out of its marketing budget.


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