February 5, 2023

Digital Marketing Education

Latest news and events

The gig economy—5 ways to create a deep bench of freelance talent

To make this happen, agencies and brands need to fix the freelance models of the past. They can no longer hire independent workers from temp agencies for specific roles and discard them when they are no longer needed. They need to realize that what a modern team looks like—a hybrid, dispersed group of talented individuals working together but often remotely. They need to build durable connections with talent both in and outside of their offices. Here’s how they can get it right:

Have a strong core

To ensure continuity, you still need full-time employees in key roles. This team does not have to be large, but it should contain the account leads who are going to interface with the brand daily, the key creative people who will be the ultimate overseers the project and a technology lead as well. Make this core team available to your clients; they should be the face of the effort.

Work with the same vendors

Limit the size of your freelance pool to the extent possible. Build reliable relationships with freelancers who have the skills and experience to support you in a broad range of activities. Not every agency, for example, has a great video capability. So, find a production team that is a good match for you and use them consistently.

Think permalancer, not freelancer

While freelancers don’t want full-time jobs, they appreciate consistent levels of work. It’s best to give them retainers for 10 hours a week or 30 hours a month, rather than hire them on a project basis. Buy their time, manage it correctly and use it efficiently. The more they know that they’re going to work with you, the more they’re likely to be around the next time you need them.


x Logo: Shield Security
This Site Is Protected By
Shield Security