Adobe is the brand influencers like working with the most, according to a new report from a leading influencer pay transparency platform.
The report, which combines data submitted by 7,285 influencers across the globe, was conducted by F*** You Pay Me (FYPM), an information sharing platform where influencers can share rates they are paid for work—and more details, such as whether they were compensated on time.
FYPM’s “best brands” list is based on reviews of 9,578 brand collaborations submitted by influencers for 5,045 different brands. The platform started pushing its creator community to submit reviews for their favorite (and least favorite) companies to work with in early December, FYPM co-founder and CEO Lindsey Lugrin said in an interview.
The brands on the list range from household names to more niche upstarts. Following Adobe, the top 10 included (in order): Amazon, Michaels, BioGaia, Empress 1908 Gin, Hero Cosmetics, Bob’s Red Mill, Samsung, CurlSmith and Fera Pet Organics.
The 10 brands influencers like working with the least, according to the report, are (in order): Crown & Paw, Glamnetic, MVMT, VIVAIA, GOLI Nutrition, Revive Superfoods, Fashion Nova, Truly Beauty, NAKD and Daniel Wellington.