February 5, 2023

Digital Marketing Education

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My Ad of the Year: Stephane Soussan of Sid Lee

in Advertisers, Agencies, Analysis, Creative, News

14 hours ago

My choice for best ad of 2022 is the film “Power Your Holidays” for Ocean Spray (from Orchard Creative.) I don’t have much to add, but I don’t think I need to – the film speaks for itself, it makes me laugh, and we all need something lighter at the end of the year.

For Sid Lee, I would highlight the “Louvre Flashback Tour” that we did for the launch of the Prime Video series, Flashback. We highlighted the main character of the series, Charlie, a lawyer who travels through time to meet the great feminists of history. We worked with a copy painter to incorporate Charlie into well-known paintings that featured women who changed history to surprise visitors to the Louvre.

Stephane Soussan is ECD at Sid Lee Paris.

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