BA positions itself as the “serious holiday” company

British Airways is a “British Original” according to agency Uncommon Creative Studio, which is a neat way of ducking the issue that it’s hard to find anything good to say about our once-esteemed national carrier. Loses your booking? And your luggage? Doesn’t quite cut it. Holidays though may be a better bet and Uncommon’s back …

The post BA positions itself as the “serious holiday” company first appeared on More About Advertising.

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