February 5, 2023

Digital Marketing Education

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Sony Honda EV prototype first look

The exterior includes what the venture is calling a Media Bar, which will be designed to use light to communicate with people around the vehicle. Sony Honda Mobility has not yet released specific details about the vehicle, but it said its interior will be designed to be comfortable and simple.

The venture said the vehicle will include Level 2 driver-assistance features for urban driving scenarios. It also plans to work on Level 3 autonomous driving capabilities. The prototype has 45 cameras and sensors on both the exterior and interior.

“For the design, we are taking an approach that aims to set new value standards for mobility as we evolve automotive design to focus not only driving dynamics and performance, but also on software networks and interfaces,” Mizuno said. “We want to think out of the box to revisit the underlying philosophy of vehicle design.”


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