VCCP’s new Cadbury work: small gestures and big impacts

We’ve seen a lot of cute kids generously giving away their chocolate in VCCP’s long-running Cadbury’s campaign. This time it’s the turn of the grown-ups, as a dad makes a small but powerful gesture to cheer up his daughter, with help from a bar of Dairy Milk. Gemma Flanigan, UK&I associate marketing director at Cadbury, …

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