February 6, 2023

Digital Marketing Education

Latest news and events

Burger King hires PepsiCo exec as CMO for US and Canada


Burger King’s “Reclaim the Flame” envisions $120 million in additional ad spending this year and next as the burger chain looks to reinvigorate franchisees and make up ground lost to competitors including McDonald’s and Wendy’s in recent years.

The plan is built on a return to longtime strengths like flame-grilling and “Have It Your Way,” which have shown up in new advertising by Burger King’s new creative ad agency, OKRP.

The brand overhaul also calls for modernizing restaurants and technology, including its Royal Perks loyalty program.

O’Toole’s first order of business might be switching his beverage allegiance: Burger King serves Coke, not Pepsi.



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