February 5, 2023

Digital Marketing Education

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Live at CES: Why 2023 will be a transformative year for TV advertising


The streaming TV revolution reached a milestone in July 2022 when streaming viewership beat linear viewership for the first time. Almost as quickly, ad-supported streaming channels are poised to supersede subscription-based as the channels of choice, particularly in a dynamic economy where every dollar matters to both viewers and advertisers.

Justin Evans, global head of analytics and insights at Samsung Ads, joins John Dioso, editor of Ad Age Studio 30, in Las Vegas for a fireside chat at CES 2023. Evans weighs in on the state of TV and advertising in the coming year, as well as the latest technological innovations that will provide marketers with the audience insights to successfully navigate the changing and ever more fragmented landscape.



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