Number of the week
$95,379: The salary of the average content marketer, a 1.8% rise over last year, according to data from Superpath, a content marketing-focused site.
Quote of the week
“It would be a great time to go buy a Super Bowl ad, to be honest—because Southwest needs to be in front of people with a positive message. And if ever there were a time to invest in your brand, this is the time to do it.” –Tim Calkins, a brand consultant and professor of marketing at Northwestern University’s Kellogg School of Management, on what Southwest Airlines should do following its holiday travel disaster. (A Southwest spokeswoman said the airline has no plans to buy a Super Bowl ad.)
On the move
Travel marketing agency MMGY Global hired Karla Flannery as its first chief marketing officer. She was most recently the tourism director for the state of Illinois.
Beverage-focused tech company BrewLogix hired David Bower as director of growth. He was most recently president of Upland Brewing Co.
NetApp promoted Gabie Boko to chief marketing officer from senior VP of portfolio marketing.
Time appointed Sadé Muhammad CMO. She had been leading Forbes’ Representation & Inclusion Practice, which she founded.
Contributing: Jon Springer