Details of the Super Bowl commercial, including the agency and timing, would be announced at a later date, the spokeswoman said.
PepsiCo said the brand would be running new advertising throughout the NFL playoffs, which begin this weekend, declaring “Zero never tasted so good.”
The company also said the brand would run prominent retail promotions with key retailers throughout the year.
This marks the first time since 2020 that Pepsi has run an in-game spot. In the past two years the brand focused its Super Bowl marketing on its halftime sponsorship. But that deal ended last year, with Apple Music taking over the halftime show.