February 5, 2023

Digital Marketing Education

Latest news and events

Your opportunity to scale campaigns in 164 markets


Greater scale can unlock greater opportunities

The world may be better connected than ever before, but it doesn’t march to one rhythm or schedule. For example, just because seasonal demand for a product category dips in one region, it doesn’t mean it isn’t on the rise somewhere else. The rich variety of life makes our planet a more interesting place—and it also makes it a place of always-on opportunity for advertisers.

For marketers and advertisers like you, taking a global approach doesn’t just put you in touch with a wider audience, it also connects you to the many moments of opportunity that emerge in different times and places. No matter the size of your business or your vertical industry, scaling across languages and geographical regions is a smart strategy, and the simplest way to do it is to respond to signals of intent. You can do that with Microsoft Advertising, and now at an even greater scale!

34 additional markets launched in the latest phase of global expansion

In a memorable phrase, the author of The Long Tail, Chris Anderson described how mass marketing really depends on the ability to reach and engage “a mass of niches.” As we’ve expanded globally, we’re now illuminating those niches across most of the world’s markets.

In December and the latest phase of expansion, we added 34 markets to our roster, increasing the global markets total to 164.
From Algeria to Zimbabwe, we’re helping marketers scale their campaigns and reach an audience of more than 1 billion people worldwide.

The 34 latest markets now available to all Microsoft Advertising customers include:

American Samoa, Anguilla, Barbados, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Burkina Faso, Cameroon, Cote d’Ivoire, Faroe Islands, Gabon, Gibraltar, Greenland, Grenada, Jamaica, Marshall Islands, Niger, Northern Mariana Islands, Republic of Congo, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Senegal, Somalia, Suriname, Tonga. Tunisia, Turks and Caicos Islands, Uganda, United States Virgin Islands, Zambia

Your business can seize these new opportunities now. Here’s how.

4 steps to scaling your campaigns globally with Microsoft Advertising

Step 1: Sign up

There are various ways to get started with Microsoft Advertising, depending on where you’re located and whether you’re a new or existing advertiser. Learn more here.

Step 2: Import your Facebook and Google Ads campaigns

Import your Facebook and Google Ads campaigns and activate them across the Microsoft Search Network and Microsoft Audience Network without needing to recreate them. We offer a range of import tools to make it quicker and easier to get your campaigns up and running.

Step 3: Use location targeting to reach consumers

Use location targeting to serve your advertising in up to 164 markets.

List of countries you can advertise in with Microsoft Advertising

Step 4: Use language targeting to reach consumers

Use language targeting to reach consumers in up to 35 languages,
which include:

Albanian, Arabic, Bosnian, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Italian, Japanese, Latvian, Lithuanian, Macedonian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish

Language targeting directs different language versions of your ads to consumers who are searching in that language, or whose Microsoft Bing domain matches your specified ad language. You can also target different language versions of your ad at specific locations and target multiple languages through different versions of the same ad. Bear in mind that ads in English will display to any searchers in the locations you target, so that the global reach of your campaign isn’t dependent on creating multiple different language versions.

Microsoft Advertising & InMobi: A partnership that powers the possible

The success of our accelerated growth in these new markets wouldn’t be possible without the partnership of our sales house team, InMobi, a leading content and marketing technology provider.

We’re excited to extend our long-term partnership with InMobi in India to the Southeast Asia region. InMobi brings the expertise of native and display, and by virtue of working with Microsoft Advertising, they have a strong team for paid search as well.

— Reena Mishra, Senior Partner Sales Executive, India and Southeast Asia, Microsoft Advertising

 

Microsoft Advertising is thrilled to have InMobi fill the role of the Microsoft preferred partner for all support and service needed with your Microsoft Advertising account, including Sales, Account Management, Insights, Campaign Optimizations, Billing, and Collections; bringing the best levels of service and expertise to valued Microsoft clients across the region.

— Mike Luscombe, Senior Partner Sales Lead, Middle East and Africa, Microsoft Advertising

 

Vetted for excellence and certified in Microsoft Advertising solutions, InMobi will represent our full portfolio of advertising offerings to those of you in Southeast Asia, the Middle East, Türkiye, and Africa, to help grow your business, maximize campaign success, and deliver solutions you need to transform your business.

InMobi is positioned uniquely to bring Microsoft Advertising to marketers in Southeast Asia, the Middle East, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team. Through InMobi’s direct billing and account management, we’ve enabled a hassle-free experience for advertisers across the complete suite of Microsoft Advertising solutions.

— Rohit Dosi, Vice President, Microsoft Advertising Business, InMobi

 

Get started with Microsoft Advertising

If you’re running your campaigns from any of the following locations, connect with our Microsoft-certified sales partners, InMobi.

In Southeast Asia:

Brunei, Indonesia, Malaysia, Mongolia, Philippines, Singapore, Thailand, Vietnam

In the Middle East, Türkiye, and Africa:

Algeria, Angola, Armenia, Azerbaijan, Bahrain, Benin, Botswana, Burkina Faso, Cameroon, Cote d’Ivoire, Democratic Republic of the Congo, Egypt, Ethiopia, Gabon, Guinea, Iraq, Kyrgyzstan, Lesotho, Libya, Madagascar, Malawi, Mauritania, Mauritius, Namibia, Niger, Nigeria, Oman, Qatar, Republic of the Congo, Rwanda, Saudi Arabia, Senegal, Seychelles, Somalia, South Africa, Tajikistan, Tanzania, The Gambia, Togo, Tunisia, Türkiye, Uganda, United Arab Emirates, Zambia, Zimbabwe

If you’re new to Microsoft Advertising and located in any other market, sign up here to get started.

For existing advertisers interested in scaling your ads in our new markets, speak to your account team directly.

Stay informed

Sign up for the Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories, and resources.



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