“E-Trade from Morgan Stanley has a long and storied history of Super Bowl spots that has helped us develop a connection with investing consumers that is hard to find across the financial services industry,” said Andrea Zaretsky, chief marketing officer of Morgan Stanley Wealth Management, in a statement. She noted that as E-Trade is now part of the Morgan Stanley Wealth Management “ecosystem,” it has access to more “digital tools, comprehensive intellectual capital, and professional guidance.”
The Super Bowl will help the brand broadcast its story. The 30-second spot will air in the first quarter. MullenLowe, E-Trade’s longtime creative agency, worked on the spot.