February 6, 2023

Digital Marketing Education

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Advance Auto Parts / Diehard

Advance Auto Parts are leaning hard into their Diehard brand name with the “Diehards Choose DieHard” concept. This film shares the real-life story about a hero who epitomizes what it means to be a diehard. The commercial stars Kirstie Ennis, a former Marine sergeant, world-renowned climber, and action-sports diehard who has overcome all odds to scale six of the world’s tallest mountains. All of this was shot in a single day in Lake Perris State Park in Riverside, California.

Kirstie Ennis said about this film: “My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges,” adding, “You’re damn right I’m a diehard.”


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