February 6, 2023

Digital Marketing Education

Latest news and events

Fintech startup Bolt uses memes to connect with Gen Z

“We really wanted to create a way for everyone to connect with how they shop, celebrate it, poke fun at themselves and do it in a way that drives conversation,” said Meg Ciarallo, Bolt’s VP of brand and consumer marketing.

Bolt also revamped their logo, website and brand color, switching from blue to a bright neon yellow.

“We really wanted to stand out against the sea of sameness in our category,” Ciarallo said. “It’s by and large green, blue and purple. Everyone’s using more or less the same fonts.”

The San Francisco-based startup’s in-house creative team led the rebranding effort, with help from creative studio Koto and digital agency KNI. 


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