February 6, 2023

Digital Marketing Education

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Mondelez-owned Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything


Mother has won Mondelez-owned Reese’s Peanut Butter Cups, part of the Hershey portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites the general public to join in. Mother is also creating regularly updated content …

The post Mondelez-owned Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything first appeared on More About Advertising.



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