McDonald’s ‘Fancy a McDonald’s?’ Raise Your Arches #RaiseYourArches (2023) :30 (UK) Adland®

Is this a first? Why yes it is – the first McDonald’s UK advert that doesn’t show the food or restaurant at all. Instead, we’re focused on the idea that “fancy a McDonald’s” can be communicated without a single word. Just raise your arches… err.. eyebrows. Great execution from the director Edgar Wright here, syncing it all to the Yello song “Oh yeah”.