Marketing trends for Jan. 20, 2023

Read through the thread for the answer!

Number of the week

51%: Rise in the average U.S. price of chicken-laid eggs last year, according to Bloomberg, which cited research from data firm IRI. (Plant-based Just Egg has upped its marketing in response to its animal-based rival’s pricing pain.)

Quote of the week

“As we get more and more into the post-Covid world of everyone having a side hustle, it’s getting very, very difficult to enforce noncompetes.”— Anomaly Founding Partner Jason DeLand on employment clauses that prevent employees from leaving to work for a competitor. agreements that keep said.

Read more: Noncompete clauses in advertising—how FTC’s proposed ban could impact industry

On the move

Ann Lewnes, Adobe’s chief marketing officer and executive VP for corporate strategy and development since 2006, announced her retirement. The company is searching for her replacement. 

Volkswagen of America promoted Rachael Zaluzec into the newly created role of senior VP of customer experience and brand marketing. She had been VP of customer experience and digital strategy. The move comes six months after the marketer’s senior VP of marketing, Kimberley Gardiner, departed. She is now CMO at Tractor Supply Co.

Neiman Marcus hired Nabil Aliffi as chief brand officer, a newly created position. He had been global chief creative officer of Soho House & Co. The department store also promoted Stefanie Tsen Ward to chief retail officer, also a newly created position, from senior VP of customer engagement.

Zillow hired Beverly Jackson as VP of brand and product marketing. She had been head of global brand at Twitter. 

Hallmark Media hired Emily Powers as executive VP of streaming and digital platforms. She had been head of North American business at BritBox.

Pinterest expanded the role of CMO Andréa Mallard to chief marketing and communications officer.