This morning’s Twitter post drew 5 million views and nearly 3,000 replies in a matter of hours, proving the spokescandies can still draw a crowd. So don’t expect them to stay away for good.
Indeed, the announcement—which is suggestive of a Super Bowl PR stunt—suggests the brand is comfortable leaning into culture wars. It has already captured the attention of publications ranging from the New York Times to TMZ, whose headline blared “Melting down spokescandies over ‘woke’ uproar.”
“While we can’t say much more now, fans should keep an eye on M&M’s social media channels and MMS.com to see more of Maya’s journey, and we will share more on the spokescandies new pursuits over the next few weeks.”