February 6, 2023

Digital Marketing Education

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Nike challenges Revive Farming ‘Just Hemp It’ trademark application


Athletic gear giant Nike, whose trademark phrase is “Just Do It,” filed a challenge against a Texas hemp farmer’s application to trademark the phrase “Just Hemp It.”

The Oregon-based sports company owns the rights granted via federal registrations and common law rights for “JUST DO IT.” In the opposition filed last week, Nike noted that it has successfully sued many other companies for trying to use some version of the Just Do It phrase.

Texas-based Revive Farming Technologies filed its application for JUST HEMP IT on Dec. 16, 2019, and provided a laundry list of ways the company wants to use the phrase. The items included hemp paper products, clothing, ashtrays, boxes, vape cartridges, and various form factors of hemp.

But Nike isn’t having it. “JUST DO IT Mark, which has been in use in commerce for more than thirty years, and registered for more than twenty-five years, is famous within the meaning of Lanham Act Section 43(c), 15 USC § 1125(c),” the company wrote in its opposition filing, adding that allowing the Texas hemp company to use the phrase will create confusion.

Nike asked the Patent and Trademark Office and Trademark Trial and Appeal Board to deny the application by Revive Farming.



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