February 6, 2023

Digital Marketing Education

Latest news and events

Watch Bud Light’s first ad from Anomaly, as the beer moves away from humor

Bud Light’s new brand voice—fewer jokes, more dignity—debuted during Sunday’s NFL playoffs, giving a taste of what’s ahead for a Super Bowl ad from America’s best-selling beer.

The ad, entitled “Handful,” shows a woman confidently navigating her way through a crowded bar while holding five pint glasses of Bud Light in her hands as “Hypnotize” by the Notorious B.I.G. plays. She dodges a pool cue, a disappointed man holding his beers on a tray, and a large bouncer, winking as she arrives at a table of friends without having spilled a drop. The ad includes the brand’s new tagline “Easy to drink. Easy to enjoy.”


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