September 21, 2023

Digital Marketing Education

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Barbie-maker Mattel tries to block Burberry’s ‘BRBY’ trademark application

Mattel also writes that the Burberry trademark application, for a host of goods including leather and imitation-leather bags and accessories, cosmetic cases and clothing such as jackets and knitwear, could infringe on Barbie’s existing trademarks for the same items.

The lawsuit arrives during a period of Barbie-mania when fashion trends such as “Barbie-core” and new Barbie clothing collabs are flooding the market ahead of the hotly anticipated “Barbie” movie due out July 21.

While Mattel’s use of a “similarity in sound” strategy is somewhat unique, there is an overall trend in trademark protection, according to Josh Gerben, a trademark lawyer and founding partner of Gerben Perrott.


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