September 21, 2023

Digital Marketing Education

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Philips ‘Better Than New’ – Retro-futuristic TV campaign for refurbished products. Adland®

“At Philips, we believe that innovation should be about making quality products that you can enjoy for a long time,” said Josefien Olij, Global Sr. Director Marketing Communications at Philips. “We are proud to launch our latest innovation – Refurb Edition products that are not just as good as new, but better than new. The ‘Better Than New’ campaign is about creating greater awareness of the benefits of re-using perfectly good products, so consumers can use less and re-use more in a fun, easy, accessible way.”


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