Marketing trends for June 30, 2023

Quote of the week

“McDonald’s goal was about reinventing Grimace, and making the beloved character more culturally relevant with a birthday limited-time offer. The brand’s community took it one step further … likely driving a huge spike in sales and forever cementing this limited-time offer in the internet’s history.” —Eden Lipke, director, strategy at creative agency Movers+Shakers, on the Grimace Shake TikTok trend. 

Number of the week

77.6%: Percentage of Americans planning a summer getaway this year, compared with the less than 50% of Americans who traveled for leisure last summer, according to a recent survey from digital agency PMG.