September 21, 2023

Digital Marketing Education

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Taco Bell promotes marketing exec Sean Tresvant to CEO

Taco Bell is the No. 4 U.S. restaurant chain by sales, raking in $12.9 billion in 2022 U.S. systemwide sales, according to Nation’s Restaurant News ranking. It is the largest U.S. brand of Yum Brands Inc., which also owns KFC, Pizza Hut and The Habit Burger Grill. Taco Bell has been focusing on breakfast lately, with help from ads starring Pete Davidson. ​​Sales of Taco Bell’s breakfast burritos and egg-stuffed quesadillas jumped 9% in the fourth quarter of last year, compared to the third quarter.

The chain has also made recent headlines for filing a petition with the U.S. Patent and Trademark Office challenging Taco John’s longstanding “Taco Tuesday” trademark. Taco Bell’s U.S. Chief Marketing Officer Taylor Montgomery defended Taco Bell’s position while fielding questions from fans on Reddit in May.

“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” Tresvant said in a statement. “I’m grateful to have worked alongside Mark, and I’m incredibly honored and excited to continue partnering with our talented team and amazing franchisees on Taco Bell’s magic formula of brand buzz, innovation, value and digital initiatives to deliver industry-leading results in the U.S. and internationally.”


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