Maybelline’s CGI-stunt with London buses with lashes and New York mascara buses has gone viral. Adland®

The London version, which was initially shared on the Maybelline TikTok account, is arguably even better. There, London buses and Underground trains have lashes on them, and get a swipe of mascara from a billboard they pass by. Very surreal.

As fun as this looks, I’m sad that I can’t see this for real – so don’t go trying to find that Bakerloo carriage with lashes, it doesn’t exist. Only people with their noses to their phones will be able to see these ads, but there’s plenty of opportunity now that everyone and their marketing mother has passed it on.