October 1, 2023

Digital Marketing Education

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Cheetos stars Becky G in latest Hispanic-focused campaign

The ad is the latest part of Cheetos’ Deja tu Huella campaign, which means “Leave your mark” and focuses on Hispanic customers.

Also read: Becky G stars in new Walmart campaign

“As the granddaughter of Mexican immigrants, born and raised in Inglewood, Becky G is no stranger to hardships and as a longtime advocate for the Hispanic community, she has proudly used her platform to champion and uplift other Latinas in the music industry,”said Flavia Simoes, senior director of marketing for PepsiCo-owned Cheetos, in a statement. “Cheetos is proud to spotlight her as part of this year’s campaign because she embodies the Deja tu Huella spirit.”

It marks the second recent big brand deal involving Becky G (Rebecca Marie Gomez), who has 37 million Instagram followers. She is also starring in a Walmart campaign, released last week, that allows customers to buy items from celebrity shopping carts.


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