GM hires CVS marketer Norm de Greve as CMO

Two years ago, CVS hired Michelle Peluso from IBM as chief customer officer, overseeing marketing.

In its announcement, GM praised de Greve for transforming CVS “from America’s corner drug store to the largest consumer health care company in the country, moving it to sixth place on the Fortune 500.” 

Wahl left GM after a five-year tenure, including serving as global CMO beginning in 2019. While Wahl had extensive automotive experience before coming to GM, de Greve is more of an outsider—although he did spend multiple years working on digital marketing for GM while employed by Digitas, where he worked from 2001 to 2014, as pointed out in GM’s announcement.

Look back: De Greve among retail media execs to know

Like most automakers, GM is dealing with rapid changes in the automotive industry, including making massive investments in electric vehicles while managing economic conditions including rising interest rates. GM was able to maintain its position as U.S. sales leader at the year’s midpoint, according to Automotive News, as it widened its lead over second-place Toyota.