September 25, 2023

Digital Marketing Education

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Sam Adams, Spritz Society release pickle-flavored adult beverages

The new Spritz Society Pickle by Claussen incorporates the taste of Claussen pickles, marking the first time the 150-year-old pickle brand has entered the beverage space.  

“With pickle being such a craveable food, we are excited to hear the response from our pickle lovers and think everyone will be pleasantly surprised by the unique, refreshing taste of a pickle-flavored sparkling wine cocktail,” Lizzy Goodman, brand manager of Claussen, said in a press release.

Spritz Society Pickle has 6% alcohol-by-volume, 120 calories and 5 grams of sugar per 8.4-ounce can. The companies describe it as having “a zippy, tangy taste.”


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